Digital Marketing Foundations
Concepts, guided practice and implementation tasks for this module.
Learn SEO, Google Ads, social media, content, analytics, WordPress and AI-assisted marketing through practical projects.
Structured around guided practice, assignments and portfolio-ready work.
Concepts, guided practice and implementation tasks for this module.
Concepts, guided practice and implementation tasks for this module.
Concepts, guided practice and implementation tasks for this module.
Concepts, guided practice and implementation tasks for this module.
Concepts, guided practice and implementation tasks for this module.
Concepts, guided practice and implementation tasks for this module.
Concepts, guided practice and implementation tasks for this module.
Concepts, guided practice and implementation tasks for this module.
Build connected marketing skills instead of learning channels in isolation.
Practice website planning, WordPress publishing, landing-page thinking and conversion-focused content.
Research search demand and apply on-page, technical and local SEO principles to practical website work.
Learn campaign structure, keyword and audience decisions, ad creative thinking, conversion tracking and optimization.
Connect SEO, content, social, advertising and analytics work into project samples you can explain to employers or clients.
These course-specific practice outputs are designed to help you show your process, decisions and marketing judgment in interviews, freelance discussions or business reviews.
Map an audience, offer, website or landing-page path, SEO/content plan, paid-channel role and measurement approach into one connected brief.
Document keyword and intent research, on-page improvements, internal-link decisions and a useful content asset with the reasoning behind each choice.
Create a reporting framework that connects channel activity with meaningful website actions and explains insights and next steps without inventing results.
Understand where key marketing platforms fit in research, publishing, advertising, measurement and creative workflows.
Use these supporting guides to connect course concepts with practical audits, platform changes and implementation decisions.
Use AI for research, content, SEO and reporting with source verification, human editorial QA, privacy checks and measurement grounded in real Search Console and analytics data.
Read guide →This course is designed for students, job seekers, working professionals and business owners who want structured practice. Sessions combine concepts with implementation tasks so you can build evidence of what you know.
Apply each topic through trainer-led exercises and practical assignments.
Turn selected exercises into work samples you can discuss in interviews or client conversations.
Connect course skills with job roles, internships, freelancing and business use cases.
Build a broader skill set or go deeper into a specialist track.
Learn keyword research, on-page SEO, technical SEO, local SEO, link building, Search Console and reporting through practical website work.
Learn PPC planning, Search campaigns, keyword intent, responsive ads, conversion measurement and data-led Google Ads optimization through practical campaign work.
Learn organic social strategy, Instagram and Facebook content, Reels and short-form creative, community management, Meta advertising and measurement through practical brand work.
Discuss your job, internship, freelancing or business goal with the Clever Ape Academy team.