Google Ads & PPC Foundations
Concepts, guided practice and implementation tasks for this module.
Paid Search Track
Google Ads Course in Jaipur
Learn PPC planning, Search campaigns, keyword intent, responsive ads, conversion measurement and data-led Google Ads optimization through practical campaign work.
6 WeeksBeginner to IntermediateOnline / Offline
Curriculum
Practical learning path
Structured around guided practice, assignments and portfolio-ready work.
Campaign Goals, Offers & Landing Pages
Concepts, guided practice and implementation tasks for this module.
Keyword Intent, Match Types & Negatives
Concepts, guided practice and implementation tasks for this module.
Search Campaign Structure & Responsive Ads
Concepts, guided practice and implementation tasks for this module.
Budgets, Bidding & Auction Fundamentals
Concepts, guided practice and implementation tasks for this module.
Conversion Tracking with Google Ads, GA4 & GTM
Concepts, guided practice and implementation tasks for this module.
Campaign Types: Search, Display, Video & Performance Max
Concepts, guided practice and implementation tasks for this module.
Optimization, Testing & Reporting
Concepts, guided practice and implementation tasks for this module.
Course Outcomes
What you should be able to do after the course
Build connected marketing skills instead of learning channels in isolation.
Plan a measurable paid-search campaign
Translate a business goal into an offer, conversion action, keyword plan, campaign structure, landing-page path and budget framework.
Build and review Search campaigns
Practice keyword grouping, match types, negative keywords, responsive search ads, assets, location settings and pre-launch quality checks.
Implement and test conversion measurement
Understand how Google Ads, GA4 and Google Tag Manager connect, map meaningful lead or sales actions and validate tags before relying on campaign data.
Optimize and explain performance
Read search terms, clicks, conversions, cost and efficiency signals; document optimization decisions and turn campaign work into a clear portfolio report.
Portfolio Deliverables
Build work you can explain, not just a certificate
These course-specific practice outputs are designed to help you show your process, decisions and marketing judgment in interviews, freelance discussions or business reviews.
Search Campaign Build
Prepare campaign structure, keyword groups, negatives, responsive-ad concepts, assets and landing-page alignment for a realistic business brief.
Conversion QA Checklist
Map meaningful conversion actions and document how Google Ads, GA4, GTM and tag validation should be checked before campaign data is trusted.
Optimization Report
Turn search-term, cost and conversion signals from a practice dataset or supervised campaign into documented decisions and next tests.
Tool Stack
Platforms covered during practical learning
Understand where key marketing platforms fit in research, publishing, advertising, measurement and creative workflows.
Google AdsGoogle Keyword PlannerGoogle Analytics 4Google Tag ManagerTag AssistantGoogle TrendsLooker StudioSpreadsheets
Who Can Join
Designed for different career and business goals
Students & digital marketing learnersPPC & paid-media beginnersFreelancers & agency professionalsBusiness owners & marketing teams
Practical Resources
Read the workflow before you practise it
Use these supporting guides to connect course concepts with practical audits, platform changes and implementation decisions.
Google Ads Conversion Tracking Guide (2026)
Follow a practical measurement workflow for meaningful conversions, Google Ads, GA4, GTM, tag validation, enhanced conversions and responsible reporting.
Read guide →Learning Experience
Learn by doing, not only by watching
This course is designed for students, job seekers, working professionals and business owners who want structured practice. Sessions combine concepts with implementation tasks so you can build evidence of what you know.
Guided Practice
Apply each topic through trainer-led exercises and practical assignments.
Portfolio Work
Turn selected exercises into work samples you can discuss in interviews or client conversations.
Career Guidance
Connect course skills with job roles, internships, freelancing and business use cases.
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Need help choosing the right course?
Discuss your job, internship, freelancing or business goal with the Clever Ape Academy team.