SEO & Search Foundations
Concepts, guided practice and implementation tasks for this module.
Learn keyword research, on-page SEO, technical SEO, local SEO, link building, Search Console and reporting through practical website work.
Structured around guided practice, assignments and portfolio-ready work.
Concepts, guided practice and implementation tasks for this module.
Concepts, guided practice and implementation tasks for this module.
Concepts, guided practice and implementation tasks for this module.
Concepts, guided practice and implementation tasks for this module.
Concepts, guided practice and implementation tasks for this module.
Concepts, guided practice and implementation tasks for this module.
Concepts, guided practice and implementation tasks for this module.
Concepts, guided practice and implementation tasks for this module.
Build connected marketing skills instead of learning channels in isolation.
Research search demand, interpret intent and map useful topics to appropriate pages instead of targeting keywords in isolation.
Review titles, headings, internal links, crawlability, indexing signals, canonicals, sitemaps, mobile experience and performance priorities.
Understand Google Business Profile, location relevance, consistent business information and locally useful website content for businesses serving Jaipur and other markets.
Use Search Console and analytics signals to identify opportunities, document actions and create understandable SEO progress reports.
These course-specific practice outputs are designed to help you show your process, decisions and marketing judgment in interviews, freelance discussions or business reviews.
Review crawlability, indexation signals, metadata, internal links, content and local-search fundamentals, then prioritize fixes by impact and effort.
Group search demand by intent and map topics to existing or proposed pages to show how research becomes a practical site structure.
Use Search Console-style queries, pages and trend analysis to document observations, limitations and a defensible next-action list.
Understand where key marketing platforms fit in research, publishing, advertising, measurement and creative workflows.
Use these supporting guides to connect course concepts with practical audits, platform changes and implementation decisions.
Follow a practical audit workflow for Business Profile accuracy, local intent, website signals, reviews, Search Console and enquiry paths.
Read guide →Understand the Collected info control as an accuracy checkpoint and see how to review profile changes without altering core business details for keywords.
Read guide →Review Google’s September 2026 crawler clarification and learn why robots.txt decisions should follow the actual crawler and product use case instead of broad SEO assumptions.
Read guide →This course is designed for students, job seekers, working professionals and business owners who want structured practice. Sessions combine concepts with implementation tasks so you can build evidence of what you know.
Apply each topic through trainer-led exercises and practical assignments.
Turn selected exercises into work samples you can discuss in interviews or client conversations.
Connect course skills with job roles, internships, freelancing and business use cases.
Build a broader skill set or go deeper into a specialist track.
Learn SEO, Google Ads, social media, content, analytics, WordPress and AI-assisted marketing through practical projects.
Learn PPC planning, Search campaigns, keyword intent, responsive ads, conversion measurement and data-led Google Ads optimization through practical campaign work.
Learn organic social strategy, Instagram and Facebook content, Reels and short-form creative, community management, Meta advertising and measurement through practical brand work.
Discuss your job, internship, freelancing or business goal with the Clever Ape Academy team.