Performance Marketing Foundations & KPIs
Concepts, guided practice and implementation tasks for this module.
ROI & Growth Track
Performance Marketing Course in Jaipur
Learn Google and Meta paid acquisition as one measurable workflow covering funnels, landing pages, conversion tracking, creative testing, optimization and performance reporting.
10 WeeksIntermediateOnline / Offline
Curriculum
Practical learning path
Structured around guided practice, assignments and portfolio-ready work.
Offers, Audiences & Conversion Journeys
Concepts, guided practice and implementation tasks for this module.
Google Ads Acquisition Strategy
Concepts, guided practice and implementation tasks for this module.
Meta Ads: Facebook & Instagram Campaigns
Concepts, guided practice and implementation tasks for this module.
Funnels, Landing Pages & Lead Quality
Concepts, guided practice and implementation tasks for this module.
GA4, GTM, Pixels, Events & UTMs
Concepts, guided practice and implementation tasks for this module.
Creative Testing, Retargeting & Experimentation
Concepts, guided practice and implementation tasks for this module.
Budget, Bidding & Efficiency Decisions
Concepts, guided practice and implementation tasks for this module.
Attribution, Lead Handoff & Measurement Quality
Concepts, guided practice and implementation tasks for this module.
Performance Reporting & Portfolio Project
Concepts, guided practice and implementation tasks for this module.
Course Outcomes
What you should be able to do after the course
Build connected marketing skills instead of learning channels in isolation.
Plan cross-platform acquisition
Turn a business goal into an offer, audience plan, Google and Meta channel roles, conversion journey, tracking requirements and budget framework.
Connect campaigns to measurement
Understand how GA4, Google Tag Manager, advertising pixels, events, UTMs and conversion actions fit together, then validate tracking before making optimization decisions.
Test creatives, funnels and audiences
Build a structured testing plan for ads, audiences and landing-page ideas; document hypotheses and compare meaningful conversion and efficiency signals.
Optimize and report responsibly
Use cost, conversion, lead-quality and return signals to explain budget and campaign decisions, while recognizing attribution limits and data-quality issues.
Build a performance marketing case study
Document campaign planning, measurement QA, testing, insights and next actions as a portfolio-ready project without inventing results or ad-spend claims.
Portfolio Deliverables
Build work you can explain, not just a certificate
These course-specific practice outputs are designed to help you show your process, decisions and marketing judgment in interviews, freelance discussions or business reviews.
Acquisition Funnel Plan
Connect offer, audience, Google and Meta channel roles, landing pages, conversion events, UTMs and lead-quality feedback in one measurable plan.
Testing Roadmap
Prioritize creative, audience and landing-page hypotheses with a clear success metric, test constraint and decision rule for each experiment.
Performance Case Study
Document campaign setup, measurement QA, observations, optimization decisions and next actions using real or clearly labelled practice data.
Tool Stack
Platforms covered during practical learning
Understand where key marketing platforms fit in research, publishing, advertising, measurement and creative workflows.
Google AdsMeta Ads ManagerGoogle Analytics 4Google Tag ManagerTag AssistantMeta PixelLooker StudioSpreadsheets
Who Can Join
Designed for different career and business goals
Digital marketers ready to specialize in paid growthGoogle or Meta Ads learnersFreelancers & agency professionalsBusiness owners & in-house marketing teams
Practical Resources
Read the workflow before you practise it
Use these supporting guides to connect course concepts with practical audits, platform changes and implementation decisions.
Google Ads Conversion Tracking Guide (2026)
Follow a practical measurement workflow for meaningful conversions, Google Ads, GA4, GTM, tag validation, enhanced conversions and responsible reporting.
Read guide →Meta Ads Pixel & Measurement Guide (2026)
Connect Meta campaign objectives, Pixel event validation, retargeting, creative testing and lead quality with the broader acquisition workflow.
Read guide →Learning Experience
Learn by doing, not only by watching
This course is designed for students, job seekers, working professionals and business owners who want structured practice. Sessions combine concepts with implementation tasks so you can build evidence of what you know.
Guided Practice
Apply each topic through trainer-led exercises and practical assignments.
Portfolio Work
Turn selected exercises into work samples you can discuss in interviews or client conversations.
Career Guidance
Connect course skills with job roles, internships, freelancing and business use cases.
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Need help choosing the right course?
Discuss your job, internship, freelancing or business goal with the Clever Ape Academy team.