Social Media Strategy, Goals & Audience Research
Concepts, guided practice and implementation tasks for this module.
Learn organic social strategy, Instagram and Facebook content, Reels and short-form creative, community management, Meta advertising and measurement through practical brand work.
Structured around guided practice, assignments and portfolio-ready work.
Concepts, guided practice and implementation tasks for this module.
Concepts, guided practice and implementation tasks for this module.
Concepts, guided practice and implementation tasks for this module.
Concepts, guided practice and implementation tasks for this module.
Concepts, guided practice and implementation tasks for this module.
Concepts, guided practice and implementation tasks for this module.
Concepts, guided practice and implementation tasks for this module.
Concepts, guided practice and implementation tasks for this module.
Concepts, guided practice and implementation tasks for this module.
Concepts, guided practice and implementation tasks for this module.
Build connected marketing skills instead of learning channels in isolation.
Translate a brand goal and audience into channel roles, content pillars, formats, publishing cadence and a practical content calendar instead of posting without a plan.
Plan posts, carousels, Stories and short-form video; practice hooks, captions, calls to action and reusable creative workflows for Instagram and Facebook.
Develop response guidelines, engagement routines and escalation thinking for comments and messages while keeping brand voice and customer context consistent.
Understand campaign objectives, audiences, creative formats, retargeting concepts and how paid distribution can support a strong organic content system.
Use platform insights and campaign signals to compare content, document tests and turn a content calendar, creative samples and reporting into a portfolio-ready case study without inventing results.
These course-specific practice outputs are designed to help you show your process, decisions and marketing judgment in interviews, freelance discussions or business reviews.
Build content pillars, a publishing calendar and platform-ready post, carousel, Story or short-video concepts around a defined brand goal.
Define objective, audience, creative angles, landing path, events and retargeting logic before moving into Ads Manager execution.
Compare content or campaign signals, document what changed and recommend the next creative, audience or publishing test without manufacturing outcomes.
Understand where key marketing platforms fit in research, publishing, advertising, measurement and creative workflows.
Use these supporting guides to connect course concepts with practical audits, platform changes and implementation decisions.
Follow a practical paid-social workflow for meaningful conversions, Pixel event QA, retargeting, creative testing and lead-quality reporting.
Read guide →This course is designed for students, job seekers, working professionals and business owners who want structured practice. Sessions combine concepts with implementation tasks so you can build evidence of what you know.
Apply each topic through trainer-led exercises and practical assignments.
Turn selected exercises into work samples you can discuss in interviews or client conversations.
Connect course skills with job roles, internships, freelancing and business use cases.
Build a broader skill set or go deeper into a specialist track.
Learn SEO, Google Ads, social media, content, analytics, WordPress and AI-assisted marketing through practical projects.
Learn keyword research, on-page SEO, technical SEO, local SEO, link building, Search Console and reporting through practical website work.
Learn PPC planning, Search campaigns, keyword intent, responsive ads, conversion measurement and data-led Google Ads optimization through practical campaign work.
Discuss your job, internship, freelancing or business goal with the Clever Ape Academy team.