Google Search Central published guidance on September 16, 2026 explaining how eligible website owners, publishers and creators can add an official Search profile badge to their websites.
Google says a Search profile can connect content associated with a creator or publisher across websites and supported social platforms, giving audiences another way to follow that source in Google experiences.
The implementation guidance covers claiming a Search profile, finding its profile URL, downloading official badge assets and following Google brand and accessibility guidance when placing the badge on a site.
For SEO teams, the badge is best treated as an audience and discovery feature rather than a ranking shortcut. Technical SEO, useful content, internal linking and accurate site information remain foundational.
What digital marketers should know
- Google added Search profile badge documentation on September 16, 2026.
- The guidance is for eligible website owners, publishers and creators with a Search profile.
- Treat the badge as an audience-following feature, not evidence of a direct ranking boost.
This article is an independent summary and practical interpretation by Clever Ape Academy based on the official announcement.
Read the original update on Google Search Central →